Viva Energy completes acquisition of Coles Express

01 May 2023

Viva Energy Group Limited (Viva Energy) today announced that it has completed the acquisition of the Coles Express Convenience Retailing business covering more than 700 stores nationwide.

Together with the recently announced acquisition of the South Australia-based OTR group (subject to regulatory approval), this will see Viva Energy begin the transformation of its Retail Fuels business to become the leading convenience and mobility retailer in Australia. 

“Today is an exciting day for Viva Energy,” said Viva Energy CEO of Convenience & Mobility, Jevan Bouzo. “The acquisition of the highly successful Coles Express Convenience business provides the foundation for Viva Energy to directly enter the fast-growing convenience market. We’re excited about the 6,000 passionate and customer-centric team members joining our business today and we look forward to learning from each other and growing this business together.

“The convenience market has enormous potential for growth as customers seek a broader range of convenience, food and energy offers while they are on the move. The further acquisition of the OTR Group will secure a proven convenience offer which will complement and further extend our position in the convenience market.”

Mr Bouzo said Viva Energy’s relationship with Coles has spanned 20 years, and while the Coles Express brand will eventually be replaced by OTR, customers will still be able to continue to redeem their Coles discount dockets and earn Flybuys points. Coles will continue to provide product supply arrangements, including the Coles Own Brand product range and support the operation of the business through a Transitional Services Agreement. 


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About Viva Energy

Viva Energy (ASX: VEA) is one of Australia’s leading energy companies and supplies approximately a quarter of the country’s liquid fuel requirements. It is the exclusive supplier of high-quality Shell fuels and lubricants in Australia through an extensive network of more than 1,330 service stations across the country.

Viva Energy owns and operates the strategically located Geelong Refinery in Victoria, and operates bulk fuels, aviation, bitumen, marine, chemicals, polymers and lubricants businesses supported by more than 50 terminals and 55 airports and airfields across the country.